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Aquaphor Is Title Sponsor of NYC Triathlon

Three-year deal includes naming rights for Beiersdorf brand.

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By: TOM BRANNA

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Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon. This partnership, with race organizer Korff Enterprises, is a three-year agreement that includes naming rights, as well as a variety of marketing and promotional components for the Olympic-distance race. More than 3,000 athletes from 44 states and 10 countries will compete in the 2012 Aquaphor New York City Triathlon on July 8.The race includes a 1.5 kilometer swim in the Hudson River, 40 kilometer bike on ...

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